Marketing lead

The senior marketing manager’s immediate task will be to drive forward the product launch, targeted for 2022.

 

What we are looking for:

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  • Passionate and proactive individual with an interest in DeFi

  • Minimum 5-years experience in a senior marketing role, preferably from a fintech or TradFi company

  • Strong track record of planning and executing upon large scale marketing campaigns

  • Tech savvy individual

 

Responsibilities

 

  • Execute multiple aspects of marketing, including branding and positioning, product, ads, content & education, social & community, influencer & affiliate marketing, events, and communications

  • Define the roadmap for community, marketing, and partnerships/outreach, and come up with realistic yet ambitious OKRs/KPIs

  • Design unique marketing campaigns and execute them for maximum brand awareness, user acquisition and activation

  • Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Create and coordinate content calendars across all channels

  • Keep up with the latest developments in the crypto space and reach out to projects where appropriate to establish partnerships

  • Conduct market research to find answers about consumer requirements, habits and trends

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Interested? Fill out your details below

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